Relation between Media and Culture Essay Example | Topics and Well Written Essays - 750 words

tattle between Media and Culture - Essay ExampleThe researcher asserts that the mass communication takes place in a particular heap at a given time in a particular location. maybe there must be something that dictates such a people to be together. The researchers found out that those people stay together work together because of sharing common ideas and expressions, which he terms as a culture. The researchers discovered that such media has to affect the way such people in a community live(a) or express themselves, which is an impact on culture either positively or negatively. Culture is delineate in simple terms as expressed and shared morals, attitude, observes and philosophies in a given assemblage of people.The second article is entitled the implied audience in media and cultural theory By Sonia Livingston.The article by and large gives a view that the media has to a bigger extend globalized culture more especially the world is fetching on the occidental culture. The art icle is focusing on the contemporary of the mass media, such as the Internet, satellites, and tv that can send a message and received by almost everyone in every shoetree of the world. The researcher asserts that if the world did not have such a mass media it would be difficult to acquit such Western culture to the rest of the world. The researcher cites some examples such as Nike shoes, rock medical specialty or Coca-Cola drinks. The researcher also talks of an international communication theory and research, where he introduces cultural imperialism from the western world to the rest of the world.