Cola Wars Essay Example | Topics and Well Written Essays - 250 words

Cola Wars - Essay guinea pigWhile the Equity/Assets ratio of PepsiCo has enlarged over the decades, it has remained nearly the same for Coke. Coke has experienced increase in the Debt/Asset ratio while PepsiCo has seen a decline in this ratio. PepsiCo increased its popularity through diversification strategy and spending on advertising, though its ROE occasionally dropped because of the divided attention between the forward motion of different products. Coke led the competition between the 80s and the 90s in terms of sales and profitability. Shift of client preferences affected both companies in 2000s, though Coke managed its indebtedness better than PepsiCo. Nevertheless, PepsiCo took the lead starting from 2000. twain Coke and PepsiCo have been twisting their HR departments in response to external influences and changing preferences (Hitt, Ireland, and Hoskisson, 2012). The most of the essence(predicate) HR policy of Coke is recruitment of talent globally. Both companies have good reputation for recognize their employees. Coke and Pepsi are the products of the two companies. Partnerships and diversification strategies have helped the two companies keep the price reasonable and be at the right places. Both companies have spent a lot on promotional campaigns, peculiarly of their new