Final Group Project Outline

Final congregation Project OutlineFinal Group Project Outline Overview Working in groups of no more than four (4) students initially, your task is to research all industry and answer for the top 3-5 competitors in that field. You should comp atomic number 18 their market strategies and how they relate to each early(a). Your team forget prepare a report and a class presentation that describes the key aspects of the companies and the industry in which they operate. You are required to work in teams of four (4) however a group may fire a team member if all are in agreement that the firing is warranted. That team member essential then join another team. Students who work individually allow receive a lowered alum for the project unless individual work is approved by Professor in advance.Format of Paper 1. 10-12 typed pages, double-spaced in Times New Roman 12 point font. 1 margins on all sides2. optic materials do not count as a part of the 10-12 pages3. Use the most current training available4. Late or hand create verbally papers will not be accepted. Papers will be accepted before the deadline.5. Use the MLA Style of documentation throughout.6. An electronic copy (MS Word) of your paper essential be submitted in addition to hard copy.Writing Advice Plagiarism will result in a grade of zero for the project and possible disciplinary action. There is no need to restate the questions higher up just answer them3. Dont describe each of their products mention product lines major categories.4. Dont editorialize. Back up everything with facts. Your opinion, eon very consequential to me, is not appropriate in this type of writing assignment.5. Dont assume that most muckle know or as everyone knows Be explicit and cite your sources.6. Avoid a conversational tone. preserve as if you are submitting the paper for review in a magazine or journal.7. Avoid the go for of the first person. (I, me, we, us, etc.)8. Do not hand in photocopied content. Your wor ds are most important.9. Cite befittingly or you will be penalized.10. Use page numbers11. Pay attention to formatting in all drafts font size, typeface, bold, etc. Make it uniform.12. Use bullets where necessary use tables when presenting numerical or comparative degree data13. Use section headings as shown in the outline above.14. Be mindful of words ilk dominate, win, conquer, etc.15. Do not get too granular talk about the community and its strategy, not the warrantees on dishwashers, etc. This is an analysis of a caller-out, not a product or product line.The social structure of your paper should explicitly follow the outline belowOutline I. Executive summary (1 page)To be written last it should include parts of each of the sections below.II. The Industry (1-2 pages) curtly describe the industry in which the company operates. Who are the main competitors? What is the current state of the industry? Is this company a top player in the marketplace? If so, how do they diff erentiate themselves?III. The Companies (4-6 pages)Company 1Address each of the four Ps (Price, Product, Place, and Promotion) Briefly describe their major product/service lines but do not describe individual products unless they only(prenominal) prolong one or two of them. What is their competitive selling strategy? What is the overall image of the company in your opinion? How does this fir with the image they are trying to project? Global/international marketing issues -are at that place any? What do they do overseas? Other are there any other important facts that should be mentioned? Company 2Address each of the four Ps (Price, Product, Place, and Promotion) Briefly describe their major product/service lines but do not describe individual products unless they only commence one or two of them. What is their competitive marketing strategy? What is the overall image of the company in your opinion? How does this fir with the image they are trying to project? Global/internatio nal marketing issues -are there any? What do they do overseas? Other are there any other important facts that should be mentioned?IV. Social Responsibility (1-2 pages) Describe the companys social responsibility program or policy if they have one. Are there any significant current or past ethical issues as it relates to marketing? Is this firm both socially responsible and ethical in your opinion? Why or why not?V. Conclusion Richard Hyland 2009 Final Group Project 1-5-10