Case Study Fast Fashion Essay

After two decades of debased fashion popularity, retailers and consumers retain come to realize one of its biggest issues, its impact on the environment. Can fast fashion and sustain mightiness work to cast downher?Step 2The affordability of Fast Fashion is one of the main reasons for its high demand. Lack of legitimacy or Intellectual Property.Fast Fashion has forced retailers to desire pass up-ranking cost and flexibility in design. Lack of property in occupation Rapid production prevents consumers to pay back an fancy of whats to expect. (Forecasting) Excess of production.Wastes of these products from the retailers and consumer deadening the environment. Reveals what is exposed in runways and fashion shows ahead of time. Fast fashion exploits the untried consumer by incentivizing impulse behavior. Consumers are getting used to buying more than frequent.Due to such rapid turnover, on that points a omit of exclusivity.Step 31. Higher quality, lower quantity.ProsBetter option for liven The customer pass on rather repair a good quality garment than can put up than an inexpensive low quality one. node satisfaction Consumers go away be happier with a better value product. enormous life Products that are of better quality will definitely last longer so the consumer practise be forced to dispose.For the retailer, there is a great possibility they may attract a variety of raw consumers that do appreciate superior quality. As a result of lower quantity, garments will stand out bylook fresher and all-embracing on the sales floor.ConsRetailers may suffer fewer sales. There is a possibility they may lose some of their usual customers. Fewer options, now that there is a lower quantity. Higher quality means it wont be as affordable for the consumer as it used to be. Companies may have to reinvent themselves and state the fact that they are now enhancing the quality of their products. Consumer will be unwilling to compromise on price.2. Personalizati on of ClothingProsConsumer will be satisfied with having a say in the creation of its particular product. This idea will attract and motivate many more consumers. Its in advance(p) and fun for the consumer. The design will be personalized and the consumer will requisite to keep.ConsMay require more shopping time for the consumerProducts may non be as inexpensive now that the retailer will render to every individuals needs. Consumers of fast fashion may be disappointed that there will now be less variety. Consumers may not admit to this idea and reject it.2. No more wasting, get equilibrise reprocess and Reuse.The system involves customers bringing all the used items back to the stores and getting compensated with either a discount or a minimal refund. This is to motivator the customer to care more instead of wasting and harming the eco-system.ProsCompanies will be take back used garments and send them off to countries in need. Companies will be able to reuse and reproduce th em. Customers ability to help other in need is facilitated by the companies they have purchased from. Customers get an incentive to bring items back after knowing they also get a discount/store credit/ refund.