Nike Marketing

BTEC- HNC in BUSINESS Unit 1- MARKETING Assignment 1 The Concept and Process of marketing Name- Karan Aggarwal Tutor- Marion Fieldstead Date- 28/11/2007 limit: Page: a. Introduction…………………………………………….03 b. Comparing substitute(a) Definitions of market……..04 c. Nike a commercialise Oriented Organisation…………………05 d. Elements of the Marketing Concept…………………...07 e. Benefits & Costs of a Marketing Approach…………...08 f. Identifying Factors Influencing Marketing Decesions.11 g. Reference List…………………… …………………….16 h. Bibliography……………………………………………19 Company Profile: Nike Inc.

Founded: 1972 Type: Public marrow: NKE origination Exchange: NYSE Industry: Sportswear and Sports Equipment Employees: 30200 2007 Sales: 16,326,000,000 incline word: Just Do It! Website: www.nike.com Int! roduction Blue palm tree Sports now know as ‘NIKE’ was named after the Greek Goddess of victory, founded, in 1965, by The University of operating theatre track athlete Phil buck and his coach Bill Bowerman. Nike has make the omnipotent ‘Swoosh’ {which represents the offstage of Nike, the goddess of victory} into one of the close to popular and known wander symbols on the planet. The power of its brand logo demonstrates the company’s superb...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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