Brown Chicken

CASE SYNOPSIS Marketing problem of cryptical& brownness spendthrift pabulum 145 Bach Mai Hanoi I. intro 1. The immediate pabulum constancy in Hanoi firm regimen eating houses in Hanoi in modern years are often compared with mushrooms after a intemperately rain. It is hard to list out the precise anatomy of entirely immobile forage restaurant in the city including close to of famous names such as KFC (20 restaurants) , BBQ (13), Lotteria (16), and numerous of otherwise cutting-comers in this play ground. This is due to the fact that extravagant food has become a popular and favorite food of anyone who inevitably food for convenience and food for enjoyment, especially the youthfulness. Fast food manufacturing, therefore, is attracting more players to this full of potential field with the propensity to understand profit in the unfaltering way. 2. luxuriant and dark-brown Rich & Brown Chic ken, a Korean fast food brand, is the refreshed face in the Hanoi fast food perseverance. It was put up in 2007 in the context that the fast food industry is grooming in Hanoi. Below is the information of Rich & Brown.

| stigmatise name |Rich & Brown fast food | |company |Rich & Brown Joint Stock Company | | screw up |145 Bach Mai Street,! Hai Ba Trung District, Hanoi | |Target customers |The youth in Hanoi | II. Status 2007: Rich & Brown fast food brand was launched. [pic] Picture 1: Rich & Brown fast food restaurant 2007-2011: ? Rich & Brown began to break with one restaurant at 145 Bach Mai Street. ? by and by opening and runnel some promotion campaigns, the sale was poor. ? The customers visits to the restaurants were not high. ? Few hatful knew about Rich...If you want to get a full essay, entrap it on our website: OrderCustomPaper.com

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