NameCourseInstructor s Name25 May 2010Woolworths limited Market AnalysisIntroductionWoolworths limited is one of Australia s largest coif up supermarkets . It famously known as Woolies in Australia office staff in Victoria it operates as Safeway . Woolworths limited was established in the middle 1920s (Hoover s 56 . The first chain livestock started its trading trading operations in Imperial colonnade in Sydney . The supermarket also operates in New Zealand . The chain stores ar a leader in food and take away(predicate) liquor retail in addition to being the largest poker machine and hotel machine street girl in Australia (Dun Bradstreet merchandising Pty 24 . The supermarkets are found entirely over Australia with intimately 777 branches operating under different flaw names much(prenominal) as Woolworths supermarke ts , Big W , creature Smith electronics , quill Smith PowerHouse , Woolworths Liquor , Tandy Caltex /Safeway , Caltex /Woolworths , Safeway liquor , Dan Murphy s and BWS (Woolworths Limited 2010 .
The company has been committed throughout its operations to serving its customers to the outdo of its ability . This has enabled it to retain its customer swinish and even accession itPricing power and policiesIt is approximated that Woolworths and Coles supermarkets own up to 58 of the market in Australia . Thus these companies enjoy economy of scales while buying goods . This avail gives them pricing power over sma ll stores , that is , they can salve lower ! their prices and still earn goodly profits as opposed to smaller stores (Woolworths Limited 2010 . In addition Woolworths operates some(prenominal) one stop stores . This gives it ability to sell...If you wishing to get a full essay, order it on our website:
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