Sound media Essay Example | Topics and Well Written Essays - 500 words

Sound media - Essay Example t that the radio is a critical tool in promoting different records, many people have not taken the time to understand the relationship between the labels and the radio stations. In the recent past, there are multiple radio stations, some of them streaming online. This means that, there is a higher chance of radios promoting records. This paper will consider how records are promoted highlighting the role of the radio as well as an overview of the cultural influences of both recording and radio industries. Records are promoted using different media, and the radio has been one of the influential media forms in promoting records. Record labels usually hire a promoter who ensures that the record receives air play on different radio stations. These records usually seek to exploit the available opportunity presented by the diverse audience listening to the radio. Although record labels ensure that their music is in different distribution shops before it is given popularity through the radio, it is evident that the radio plays a critical role. Statistics indicate that the radio contributes about 19-23% popularity to a certain record. When listeners get to hear of a certain record through the radio, and become interested, they go to the distribution shops and makes purchases of the specific records (Spence, 2011). In this way, the performers earn indirect revenue from radio promotion. On the other hand, radio stations ensure that there is a continuous streaming of music preferred by the audience so that they can create a favorable environment for advertisers. In this way, radio stations benefit indirectly from promoting different records. Notably, this symbiotic relationship ensures that both the record labels and the radio benefit indirectly at the end. This explains why many radio stations are willing to give free airplay to different records. Worth noting is the fact that, royalties are only paid to the composers and the publishers (p. 67). Without doubt, both the